While working at Slomin's, I was tasked with coming up with the brand identity and digital aesthetic of a new service we were launching for our "on demand" clientele. The goal was to make this site as informative and easy to use as possible. By following just a few simple steps, Slomin's gets plenty of customer information that they can use to further market their services, and their new customers get easy access to affordable home heating oil. By offering a service that didn't require a salesman, they were able to cut costs while increasing revenue by $9.5 million this year alone.
