Macy's 360 Campaigns

For the past few years, I have had the honor and priviledge of joining the Macy's marketing organization as a web and interactive designer. During my tenure, I have been part of teams that created omnichannel experiences for all their campaigns. By coordinating with print, web, and social teams, I was able to create cross-channel content to improve Macy's user experience and drive better relationships with their audience across points of contact. Assets such as homepages, emails, banners, sitelets and affiliate ads for both desktop and mobile viewing. I have also been tasked to assist with print assets, too.