Part of my tenure at Macy's required me to be responsible for building out omnichannel experiences for Macy's Private Brands. Drawing from the print collateral for consistency and omnichannel experience, I created these ads for such brands as Alfani, INC, Hotel Collection, Charter Club, etc... The goal of these ads was to tell a story as it cycled through each panel. A full package for each of these versions cover standard display, two mobile banners, and 8 tablet banners. With large campaigns like this, there are also platform specific ads created by outside vendors, publisher and native.
