Macy's Display Ads

Part of my tenure at Macy's required me to be responsible for building out omnichannel experiences for Macy's Private Brands. Drawing from the print collateral for consistency and omnichannel experience, I created these ads for such brands as Alfani, INC, Hotel Collection, Charter Club, etc... The goal of these ads was to tell a story as it cycled through each panel. A full package for each of these versions cover standard display, two mobile banners, and 8 tablet banners. With large campaigns like this, there are also platform specific ads created by outside vendors, publisher and native.